You will not find a bait like the ‘Prime’ on the market, this one is truly unique. One that pushed our boundaries yet again when developing such a boilie. This range came to light by shear chance, we where sent a sample of two ingredients, one in powder form and the other in liquid. Initial testing wasn’t great, we totally messed up the levels and had to go back to the drawing board. What was more annoying is we had 100kg rolled up and we where out at ‘Rainbow lake’ in France for a fortnight putting it through its paces. Returning back to England we stripped the bait back and started from scratch, introducing new concepts and ideas and tweaking the existing levels of the new powder and liquid. Having done this we send out the second batch to six of our consultants, and what we got back in the next month was nothing short of astonishing. An unbelievable amount of big fish came flooding through, twelve forties, two fifties and an endless amount of thirties. We knew we was on to something special! Now we know the ‘Prime’ range isn’t for everyone, soft in nature, strong meaty aromas and high in oil, but what we keep on seeing time after time is that the bigger, old, wiser fish just seem to love it. Is it coincidence, we shall let you decide!