Wild Berry, A Flavour That Stands Apart!
Familiar, fruity, unmistakably Wild Berry.
Wild Berry is a carefully developed bait flavour that combines a rich, nostalgic mixed-berry profile with the unmistakable sweetness of dark fruits, creating a smell and taste that feels instantly familiar. Deep notes of blackcurrant, grape and raspberry come together in a mouth-watering blend, delivering a sweet, fruity character with a subtle tang that sets this flavour apart from the crowd.
Behind the profile is a sophisticated formulation, built around carefully selected esters, an in-house flavour blend, powdered fruit palatants and a blend of 19 amino acids. Human-grade sweeteners derived from fruits complete the recipe, helping to create a rounded, appealing sweetness. The exact formulation remains a closely guarded secret, a recipe that has taken us years to perfect, with every element carefully considered to achieve the distinctive Wild Berry profile.
Visually, Wild Berry is just as distinctive. Its poncho-red colour offers excellent standout without the overly vivid, fluorescent appearance of many modern hookbaits. It’s a confident, recognisable colour that provides a different look on the lakebed, whether you’re fishing over bait, presenting a single hookbait or looking for something a little different.
Designed for year-round use, Wild Berry is a versatile addition to any angler’s bait armoury, offering a distinctive fruity profile and a carefully developed attraction package for all seasons.
Available in the Wild Berry range
- 12mm Pop-Ups
- 15mm Pop-Ups
- 10 × 15mm Barrel Wafters
Every pot is supplied with its own booster bottle, allowing you to add an extra layer of concentrated extract attraction to your hookbaits whenever you want to give them that added edge.
Wild Berry: a familiar taste, a distinctive colour and a closely guarded recipe, years in the making.